Creative Gallery on Sustainability Communications


"Runaway Tap" For Do The Green Thing
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Description / Synopsis

This playful sketch by illustrator Ruth Wood suggests a simple step we can take to help prevent our planet from going down the plughole – and you barely have to lift a finger. “It’s so easy to turn the tap off while brushing your teeth, and the same goes for shaving, washing your hands and cleaning the dishes,” says Ruth. “I thought a tap running would be a fun way to spread the message.”


Leaving the tap running while brushing your pearly whites wastes around 6 litres of eminently drinkable water. What’s more, even a dripping tap wastes 15 litres a day. Who knew…


Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.


In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Runaway Tap"
AgencyRuth Wood
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Freshwater
Date of First Publication 21/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineDon’t leave it running
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Ruth Wood