Creative Gallery on Sustainability Communications


"Stitch don’t ditch" For Do The Green Thing
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Description / Synopsis

The final poster in Karin Rubing’s mending triptych inspires us to extend the life of the clothes that have given us so much comfort and joy over the years. “When a piece of clothing of mine gets a rip, or is just about to break because of wear and tear, I feel pleased,” says Karin. “This garment has maybe kept me warm when it was a cold and rugged winter’s day, or provided me with softness when I was having a sleep-in after a hard night. Now I get the chance to return a favour and give that garment a new life. There are so many times in life when we don’t get the chance to give things back to those who have helped us. But our clothes are not going away unless we throw them away, so honour that shirt and give it a little loving.” Check out the other two posters in Karin’s series, ‘Sewn Not Thrown’ and ‘Sytt Slår Nytt’.


Extending the average life of your favourite clothing items by nine months could reduce the carbon, water and waste footprints of your wardrobe by up to 30%. It also leads to an unquantifiable increase in happiness, as the clothes we love make us feel better.


Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.


In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Stitch don’t ditch"
AgencyKarin Rubing
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Waste & Recycling, Consumption Patterns
Date of First Publication 12/06/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineStich don’t ditch
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Karin Rubing