Creative Gallery on Sustainability Communications

 

 
"World Leader" For Do The Green Thing
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Description / Synopsis

World leaders met for the G8 summit in Lough Erne this week, inspiring Designer Maxwell Harrison to rally fellow green leaders to form their own agreement on showerpooling to save water. “Conserving water presents an opportunity to come together in our efforts. Sharing baths, showers and hot-water bottles should be a pleasure, rather than a chore. To emphasise this idea, I thought it would be entertaining to present unlikely counterparts intimately combining their efforts for the greater good. Unlikely perhaps, until this week, when I dare say this very scenario may even have taken place!”

Context

Partnering up for a daily 5-minute shower would save 4,562.5 gallons of water a year – the equivalent of around 4,000 glasses of water.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"World Leader"
URLdothegreenthing.com/posters/maxwellharrison/
AgencyMaxwell Harrison
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Freshwater
Date of First Publication 26/06/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineSay yes to saving water
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Maxwell Harrison