Context - There are many myths about wind energy – myths about noise, health, wild life, property value, subsidy levels and house hold costs
- The myths are starting to influence on the public and political support to wind energy and other renewables – impacting locally projects going through permitting process and nationally the overall incentive framework
- To ensure that decisions made are based on facts – not myths – we need to get substance back into the debate. We need to act on facts. |
Philosophy/Solution - Attract wind supporters through a social media campaign, reaching out to the public with strong messaging on wind energy and climate change
- Provide an overview of ongoing efforts by the industry and NGOs to channel and mobilize supporters |
Results As of October 2014:
- 40.987 videos watched
- 31.172 portal visits
- 2.8m impressions served |
| Title | "True value for money" |
| Original Title | "True value for money" |
| URL | www.actonfacts.org/videos/ |
| Agency | Hjaltelin Stahl |
| City | Copenhagen, Denmark |
| Advertiser | Act on Facts |
| Brand Name | Vestas (Vestas Wind Systems A/S – non branded campaign) |
| Product Name | Wind Turbine Generators (WTGs) |
| Sustainability Themes |
Climate Change & Atmosphere, Education & Awareness, Energy, Sustainable Development
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| Date of First Publication |
18/06/2013
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| Country of Production | Denmark |
| Language | English |
| Type | Web Film |
| Tagline | Don´t let myth dictate our future |
| Original Tagline | Don´t let myth dictate our future |
| Length | 100 seconds |
| Awards |
-The Internationalists, 2013 (Gold Medal) for The Internationalists Award for Innovative Digital Solutions
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