Creative Gallery on Sustainability Communications


"Kerala Tourism: Small Acts" For Department of Tourism, Kerala
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Description / Synopsis

The campaign is aimed at international tourists. By using stark imagery we are alerting them that even a simple act like postponing the laundering of hotel towels can help sustain rainforests.


On the eve of World Tourism Day 2012, the UN Secretary-General Ban Ki Moon's message highlighted the fact that everyone has a role in sustainable tourism. He went on to add that every action counts and that this year, one billion international tourists will travel to foreign destinations. Imagine what one act multiplied by one billion can do?


The main objective is to convey the fact that every action of the tourists counts in sustaining the natural resources of the region they are visiting.

Title"Kerala Tourism: Small Acts"
AgencyStark Communications
AdvertiserDepartment of Tourism, Kerala
Brand NameKerala Tourism
Product NameKerala Tourism
Sustainability Themes Education & Awareness, Sustainable Development, Tourism, Waste & Recycling
Date of First Publication 01/09/2012
Country of ProductionIndia
TaglineA simple act can wipe away more than you can imagine.
Awards -Epica Awards Book (27 Shortlist )
-MADDYS, 2013 (Gold)
-Big Bang, 2013 (Gold)
-IAA Olive Crown Awards, 2013 (Gold) for Creative Excellence in Communicating Sustainability
Art Director: Madhu  Av
Associate Creative Director: Ajith  Gopinath
Copywriter: Ajith  Gopinath ,  Shelton  Pinheiro
Creative Director: Shelton  Pinheiro
Photographer: Muhammed  Akbar