Description / Synopsis
In contrast to the traditional environmental preservation campaigns, the proposal is to seek the engagement of the citizens regarding the extinction of some species.
However a closer look at the images reveals that the "animals" are not really aquatic animals, but the men who have polluted that environment.
Unfortunately, many people who protest against environmental damage when major disasters happens, are not aware of the importance of small individual acts of preservation.
The goal of the campaign is to educate the public about environmental preservation, showing that a significant part of the pollution in the environment is caused by man, individually.
|Title||"Plastic Bag - Homo Ignorantus"|
|Original Title||"Plastic Bag"|
|Agency||Young and Rubicam|
|Advertiser||Jean Michel Cousteau Ocean Futures Society|
|| Seas & Oceans, Waste & Recycling
|Date of First Publication
|Country of Production||Brazil|
|Language||English and Portuguese|
|Tagline||Help them go extinct|
|Original Tagline||Ajude na extinção|
|Chief Creative Officer: