Creative Gallery on Sustainability Communications


"Polar Fruits- Orange" For Climate Focus
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Description / Synopsis

If the climate change continues, the regions where tropical fruits grow will change. To show that, we changed for example the brand name of “Dole” Pineapples to “Pole” Pineapples.


These days the reports of vineyards moving more and more north, even to countries like Norway were in the news.


Raise awareness for this important issue.


Not measured.

Title"Polar Fruits- Orange"
Original Title"Polar Fruits "
CityMunich, Germany
AdvertiserClimate Focus
Sustainability Themes Climate Change & Atmosphere, Agriculture & Fisheries, Food, Education & Awareness
Date of First Publication 11/03/2007
Country of ProductionGermany
TaglineStop global warming
Original TaglineStop global warming
Account Director: Christiane  Löschke ,  Stefanie  Kandt
Account Executive: Katy  Pergelt
Copywriter: Janne  Sachse
Creative Director: Christoph  Everke ,  Cosimo  Möller ,  Alexander  Nagel
Graphic Design: Susanne  günther ,  Alexandra  Sänger
Photographer: Bernd  Ebsen