Creative Gallery on Sustainability Communications


"Deceit" For Amnesty International
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Description / Synopsis

A doctor examines a young boy who's been beaten. We then see two soldiers in the room...this boy has been tortured. The doctor says, "He could probably stand some more."

AgencyMcCann A/S
AdvertiserAmnesty International
Brand NameAmnesty International
Product NameFund Raising
Sustainability Themes Human, Labour & Social Rights
Date of First Publication N/A
Country of ProductionNorway
TaglineSupport the fight for human rights.
Length40 seconds
Awards -Cannes Lions - International Advertising Festival, 2000 (Bronze Lion) for Fund Raising & Appeals
-Epica, 2000 (Finalist) for Public Interest
Agency Producer: Beril Rasmussen
Art Director: Gry Oestraat saedberg
Copywriter: Petter Gunni
Creative Director: Paul Aasheim
Director: Hans petter Moland
Production Company Producer: Irene Sodahl