Creative Gallery on Sustainability Communications


"Mean Pigeon" For Swedish Environmental Protection Agency
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Description / Synopsis

Batteries are not mean, just misunderstood. They don't want to pollute. All they want is to come home to their battery box after work. The problem is that they can't make it on their own. Human help is needed. The batteries have human personalities as act like you and me. They are not like classic comic characters with sweet language and music. Young people in the bodies of batteries is a better description.

Title"Mean Pigeon"
AgencyGraceland Stockholm
AdvertiserSwedish Environmental Protection Agency
Brand NameSwedish Environmental Protection Agency
Product NamePublic Interest
Sustainability Themes Waste & Recycling
Date of First Publication 01/01/1999
Country of ProductionSweden
Length20 seconds
Art Director: Peter Hedelius
Copywriter: Johan Holmström
Director of Photography: Gösta Reiland