Creative Gallery on Sustainability Communications

 

 
"Racism" For Adia
Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Philosophy/Solution

How can someone actually suffer in a company? However, some people don't feel free in their job, because of a situation which they hope is temporary.
The ad's claim offers a solution : temping. Even if temping does not protect from possible problems, it is certain that the unbearable situations have at least a deadline. For Adia temping is synonymous of liberty and personal progress : insurance, company board, banking facilities, participation, job evolution interviews, training: temping is changing. Adia undertakes in proposing economically performing solutions for its clients but always enhancing in a social and human manner for its temping employees.

Original Philosophy/Solution

Aujourd'hui, comment peut-on encore souffrir dans une entreprise? Il reste, pourtant, des personnes prisonnières d'un travail, d'une situation qu'elles espèrent passagère.
Le claim de l'annonce propose une porte de sortie: l'intérim. Car si l'intérim ne met pas à l'abri des éventuels problèmes, au moins, les situations insupportables ont une date limite. Pour Adia, l'intérim est synonyme de liberté et de progrès personnel: mutuelle, CE, facilités bancaires, participation, entretiens d'évolution, formation, l'intérim est en train de changer. Adia s'engage à proposer des solutions économiquement performantes pour ses clients, mais toujours socialement et humainement valorisantes pour ses salariés intérimaires.

Title"Racism"
Original Title"Racisme"
AgencyLeagas Delaney Paris Centre
CityParis
AdvertiserAdia
Brand NameAdia Interim
Sustainability Themes Ethical Business & CSR, Human, Labour & Social Rights
Date of First Publication 20/06/2001
Country of ProductionFrance
LanguageFrench
TypeTelevision
Length20 seconds
   
Art Director: Olivier Goguet
Copywriter: Patrice Chatelain
Creative Director: Pascal Grégoire
Director: Eric Rochant
Producer: Marie Massis