Creative Gallery on Sustainability Communications

 

 
"The Devil" For KPA
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Description / Synopsis

The devil buries hiself, aware of the fact that there is no place left for evil in world for the evil. The good is taking over.

Context

Ethical savings funds is an unknown phenomena, KPA is an unknown brand name.

Philosophy/Solution

Use the strongest possible analogy to show that KPA supports good companies, and that not everybody likes it.

Title"The Devil"
Original Title"Djävulen"
AgencyTempel
CityStockholm
AdvertiserKPA
Brand NameKPA
Product NameEthical Savings Funds
Sustainability Themes Ethical Business & CSR, Education & Awareness, Finance
Date of First Publication 27/03/1999
Country of ProductionSweden
LanguageSwedish
TypeTelevision
TaglineSave in ethical funds
Original TaglineSpara i etiska fonder
Length45 seconds
   
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Director: Anders Skog
Music: Anders Nordén