Creative Gallery on Sustainability Communications


"Safe Meats" For Coop
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Description / Synopsis

A cow crashes against an airbag. The same scene for a pig and a chicken. The speaker explains that animal safety is important to Coop Supermarket. If they're safe, we're safe.

Title"Safe Meats"
AgencyLowe Pirella S.P.A
Brand NameCoop
Product NameCoop meats
Sustainability Themes Production Patterns, Ethical Business & CSR, Health & Sanitation, Education & Awareness
Date of First Publication N/A
Country of ProductionItaly
Length30 seconds
Art Director: Umberto Mauri
Copywriter: Dario Alesani
Creative Director: Aldo Cernuto ,  Roberto Pizzigoni
Director: Peter Truckel
Director of Photography: Alessandro Bolzoni