Creative Gallery on Sustainability Communications

 

 
"Milk" For Waitrose Ltd
Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Philosophy/Solution

David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business

This case documents how Waitrose strengthened its position as the UK’s pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2.

Title"Milk"
AgencyFCB London
CityLondon
AdvertiserWaitrose Ltd
Brand NameWaitrose
Sustainability Themes Food
Date of First Publication N/A
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeTelevision
Length30 seconds
Awards -IPA Advertising Effectiveness Awards, 2002 (Silver)
   
Advertising Manager: Amanda Bindon
Art Director: Markham Smith ,  Richard Dennison
Copywriter: Markham Smith ,  Richard Dennison
Creative Director: Chris O'shea ,  Ken Hoggins
Director: Stuart Douglas