The Government’s aim is that, by 2010, 50% of young people should have the opportunity of benefiting from higher education by the time they are 30. If this is to happen it is critical that more young people who come from families with no higher education in their backgrounds be able to enter universities and other higher education institutions.
The campaign runs across various Sky channels and is aimed at pre GCSE students. The ads encourage young teens to discover their ambitions and dreams, and consider university as the way of achieving them.
|Agency||Duckworth Finn Grubb Waters|
|Advertiser||Central Office of Information|
|Brand Name||Aim Higher|
|Product Name||Department for Education & Skills initiative|
|| Education & Awareness
|Date of First Publication
|Country of Production||United Kingdom of Great Britain and Northern Ireland|