Creative Gallery on Sustainability Communications

 

 
"Your Future" For Central Office of Information
Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Context

The Government’s aim is that, by 2010, 50% of young people should have the opportunity of benefiting from higher education by the time they are 30. If this is to happen it is critical that more young people who come from families with no higher education in their backgrounds be able to enter universities and other higher education institutions.

Philosophy/Solution

The campaign runs across various Sky channels and is aimed at pre GCSE students. The ads encourage young teens to discover their ambitions and dreams, and consider university as the way of achieving them.

Title"Your Future"
AgencyDuckworth Finn Grubb Waters
CityLondon
AdvertiserCentral Office of Information
Brand NameAim Higher
Product NameDepartment for Education & Skills initiative
Sustainability Themes Education & Awareness
Date of First Publication 11/11/2002
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeTelevision
Length50 seconds
   
Art Director: Paul Hancock
Copywriter: Brendan Wilkins
Director: Simon Levine