Creative Gallery on Sustainability Communications


"Don’t Drink & Drive" For Triumph Distillers
View larger size

Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Original Description / Synopsis

The ad was a tactical release for New Year's Eve when there is high incidence of alcohol consumption. The ad dramatizes the effects of excessive consumption of alcohol. Our client wanted to promote responsible drinking

Title"Don’t Drink & Drive"
AdvertiserTriumph Distillers
Brand NameTriumph
Sustainability Themes Consumption Patterns, Health & Sanitation, Ethical Business & CSR
Date of First Publication N/A
Country of ProductionIndia
TaglineThis New Year. Don't Drink And Drive
Awards -Golden Award of Montreux, 2004 (Gold Medal) for Public Interest
Art Director: Umesh Bhagat
Creative Director: Umesh Bhagat