Creative Gallery on Sustainability Communications

 

 
"Drill" For Agapes Restauration - Auchan
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Description / Synopsis

Funny scenes without any word that show the caricatured behaviours of people who don't eat varied and balanced whilst they can go to Flunch to get such food.

Original Description / Synopsis

Des scènes humoristiques, sans paroles, montrent les comportements caricaturaux de personnes ne mangeant pas varié et équilibré alors qu'ils pourraient aller chez Flunch pour y pallier.

Context

When we've noticed the French awareness of food influence on health, we've realized that Flunch offers exactly what they expect but nobody knows it.

Original Context

Face à la montée de l'influence de l'alimentation sur la santé chez les Français, l'offre Flunch correspond parfaitement à ces attentes mais personne ne le sait.

Philosophy/Solution

Launch a new Flunch commitment "Eating varied its really better for health" that constructs the Flunch image and puts it in the heart of the French daily life.

Original Philosophy/Solution

Lancer un nouvel engagement Flunch "Manger varié c'est meilleur pour la santé" qui construise enfin l'image de Flunch et la mette au cœur du quotidien des Français

Title"Drill"
Original Title"Perçeuse"
AgencyNouvel Eldorado
CityParis
AdvertiserAgapes Restauration - Auchan
Brand NameFlunch
Product NameFast Food
Original Product NameCafétaria, self-service
Sustainability Themes Health & Sanitation, Food
Date of First Publication 23/01/2004
Country of ProductionFrance
LanguageFrench
TypeTelevision
TaglineEating varied it's really better for health
Original TaglineManger varié, c'est bien meilleur pour la santé
Length20 seconds
   
Account Manager: Caroline Darmon
Advertising Manager: Sophie Gilleron
Art Director: Thierry Chavant
Copywriter: Gilles De kerdrel
Creative Director: Antoine Choque
Director: Jean-yves Lafesse