Creative Gallery on Sustainability Communications


"Animal" For Coop
Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

The attitude and philosophy of Naturaplan by Coop – Switzerland’s largest organic food brand marketed by the country’s second-largest retail organization – is personified by a youngster whose refreshing open-mindedness appeals to consumers. In his natural surroundings and among farm animals, he reflects on nature and the future.

Original Description / Synopsis

Haltung und Philosophie der grössten Organic Food Brand Naturaplan von Coop, dem zweitgrössten Grossverteiler in der Schweiz, wird durch einen Jungen verkörpert, der durch seine erfrischende Offenheit den Leuten gefällt. In seiner natürlichen Umgebung mit seinen Tieren reflektiert er über die Natur und die Zukunft.

AgencyTBWA\Switzerland AG
Brand NameNaturaplan
Product NameOrganic food
Sustainability Themes Consumption Patterns, Production Patterns, Agriculture & Fisheries
Date of First Publication N/A
Country of ProductionSwitzerland
TypeTelevision & Cinema
Length30 seconds
Account Director: Ursula Guhl
Account Executive: Claudia Zoellig
Agency Producer: Didi Knall
Art Director: Oliver Schneider
Copywriter: Alexander Fuerer
Director: Simon Cheek
Executive Creative Director: Hans-joachim Timm
Graphic Designer: Anja Schulze
Production Company Producer: Barnaby Spurrier