Description / Synopsis A global company´s responsibility goes beyond global. Sometimes it takes very local, human-size forms.
This campaign was made in cooperation with BBDO Helsinki in Finland. |
Context Paper as a vital element of education is important to Stora Enso´s business. As the company is getting established in countries outside Europe this aspect gets evermore essential. This concept has been further developed in recently announced partnership with UNICEF. |
Philosophy/Solution The advertising agency translated Stora Enso´s value of global responsibility into concrete and local terms in the case of Cochinoca. |
| Title | "Brothers" |
| Agency | CoEquipers® |
| City | Buenos Aires |
| Advertiser | Stora Enso |
| Brand Name | Stora Enso |
| Sustainability Themes |
Poverty, Ethical Business & CSR
|
| Date of First Publication |
30/09/2003
|
| Country of Production | Argentina |
| Language | English |
| Type | Newspaper |
| |
|
| Copywriter: |
Veli-antti Aalto
,
Alejandro Anderson
|
| Creative Director: |
Alejandro Anderson
|
| Photographer: |
Arturo Ballester molina
|
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