Creative Gallery on Sustainability Communications


"Eyes" For Stora Enso
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Description / Synopsis

A global company´s responsibility goes beyond global. Sometimes it takes very local, human-size forms. This campaign was made in cooperation with BBDO Helsinki in Finland.


Paper as a vital element of education is important to Stora Enso´s business. As the company is getting established in countries outside Europe this aspect gets evermore essential. This concept has been further developed in recently announced partnership with UNICEF.


The advertising agency translated Stora Enso´s value of global responsibility into concrete and local terms in the case of Cochinoca.

CityBuenos Aires
AdvertiserStora Enso
Brand NameStora Enso
Sustainability Themes Ethical Business & CSR, Poverty
Date of First Publication 30/09/2003
Country of ProductionArgentina
Copywriter: Alejandro Anderson ,  Veli-antti Aalto
Creative Director: Alejandro Anderson
Photographer: Arturo Ballester molina