Creative Gallery on Sustainability Communications


"Thomson STAR (Supporting The Arts Responsibly) Media Kit" For Thomson
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Description / Synopsis

In 1995, the Hickman + Associates public relations team developed THOMSON multimedia's (formerly known as Thomson Consumer Electronics) community relations campaign to strengthen its ties within the surrounding community and offer support and funding for the performing arts. The campaign, known as Thomson STAR, is the one of very few corporate programs offering support and funding specifically for performing arts at the high school level.

Title"Thomson STAR (Supporting The Arts Responsibly) Media Kit"
AgencyHickman + Associates
Brand NameThomson
Product NameMultimedia
Sustainability Themes Ethical Business & CSR
Date of First Publication 01/01/1995
Country of ProductionUnited States of America
TaglineImagine a World Without the Performing Arts
Awards -NUVO Cultural Institue Award, 1999