Description / Synopsis
Based on a classic story from the Bible, the commercial draws attention on the problem of water scarcity and drought, in a dramatic, yet humorous way. The filming technique could be described as a parody of old Holywood films.
In Western and civilised countries, water is taken for granted and is treated as if its resources are limiteless.
To awake viewers and remind them that there's nothing they should take for granted. Metaphorically speaking, even the Bible's heritage/stories could be seen in a much different way than we are used to.
A metaphoric, atmospheric and highly effective commercial that has managed to raise interest and awareness on World Water Day, on its first day of broadcasting in Greece.
|Advertiser||World Water Day|
|Brand Name||World Water Day 2005|
|| Freshwater, Consumption Patterns
|Date of First Publication
|Country of Production||Greece|
|Tagline||March 22, World Water Day|
|Executive Creative Director: