Description / Synopsis The dying goes on. Help.
Robin Wood |
Context Since the beginning of the forest dieback statistics in 1983 the German forest was never as damaged as today. In order to counter a suppression of this problem, Robin Wood initiated a campaign to adress the fatal situation of the forests in Germany. |
Philosophy/Solution McCann Erickson Frankfurt developed an ad (print and outdoor) which shows the perch of a tree shaping a hand asking for help. |
Results The campaign was launched in April 2005, so no results available at this time. |
| Title | "Help!" |
| Agency | McCann-Erickson Frankfurt |
| City | Frankfurt am Main |
| Advertiser | Robin Wood |
| Brand Name | Robin Wood |
| Product Name | Forest Conservation |
| Sustainability Themes |
Lands, Soils, Forests & Mountains
|
| Date of First Publication |
20/04/2005
|
| Country of Production | Germany |
| Language | English |
| Type | Magazine |
| Tagline | The dying goes on. Help. |
| Awards |
-Eurobest, 2005 for Fundraising & Appeals
|
| |
|
| Account Executive: |
Michael Beckmann
|
| Advertising Manager: |
Djoeke Lueken
|
| Art Director: |
Jan Schekauski
|
| Copywriter: |
Erich Reuter
|
| Creative Director: |
Erich Reuter
|
| Executive Creative Director: |
Rainer Bollmann
|
| Photographer: |
Jean-pascal Guenther
|
){kind=link}