Creative Gallery on Sustainability Communications

 

 
"Fish" For Paragon Marketing Communications
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Description / Synopsis

A gold fish in sweet water with a headline "No one can appriciate water like a fish"

Context

Water in Kuwait a desert country with no rivers, lakes, natural springs is dependant on distilled water from the sea a very costly process and people in Kuwait are wasting it by washing their cars with a hose instead of a bucket, changing the swiming pool water every day and watering the gardens with a hose instead of using sprinklers. we should draw thier attention to the value of drinking water and how scarse it is.

Philosophy/Solution

Feature a gold fish known to have poor memory and a small brain to drive the point that a fish is more inellegent than humans as it appriciates water more than they do and how water is equal to life as a fish can not survive without water for more than a couple of minutes. saving water is the smart thing to do. the sub headline with the fact that "Only 1% of earths water is drinkable" helps drive the point through and a call for action "Save water"

Results

Water wastage has been reduced by 48% and a lot of public rest rooms have been fitted with water saving devices.

Title"Fish"
AgencyParagon Marketing Communications
CitySalmiya
AdvertiserParagon Marketing Communications
Brand NameParagon Marketing Communications
Sustainability Themes Freshwater
Date of First Publication 12/02/2005
Country of ProductionKuwait
LanguageEnglish
TypePrint
TaglineNo one can appriciates water as much as a fish
   
Advertising Manager: Diana Dimitrova
Art Director: Khalid Al rifae
Creative Director: Louai Alasfahani
Executive Creative Director: Mohamed Alasfahani
Graphic Designer: Nader Al najar