Creative Gallery on Sustainability Communications


"Barcodes" For International Fund for Animal Welfare
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Description / Synopsis

The image of wild animals in their natural environment “caged“ behind a bar code. With the application of this key-visual we succeeded in showing the plight of many wild animals suffering from consumerism and trade.

AgencySpringer & Jacoby Germany
AdvertiserInternational Fund for Animal Welfare
Brand NameIFAW Internationaler Tierschutz-Fonds
Product NameAnimal Welfare
Sustainability Themes Biodiversity
Date of First Publication N/A
Country of ProductionGermany
Length20 seconds
Awards -Cannes Lions - International Advertising Festival, 2005 (Silver Lion ) for Fundraising & Appeals
Art Director: Birgit Hogrefe
Copywriter: Christiane Rein
Creative Director: Matthias Harbeck ,  Dirk Haeusermann
Editor: Stephan  Bandermann