Creative Gallery on Sustainability Communications

 

 
"Barcodes" For International Fund for Animal Welfare
Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

The image of wild animals in their natural environment “caged“ behind a bar code. With the application of this key-visual we succeeded in showing the plight of many wild animals suffering from consumerism and trade.

Title"Barcodes"
AgencySpringer & Jacoby Germany
CityHamburg
AdvertiserInternational Fund for Animal Welfare
Brand NameIFAW Internationaler Tierschutz-Fonds
Product NameAnimal Welfare
Sustainability Themes Biodiversity
Date of First Publication N/A
Country of ProductionGermany
TypeTelevision
Length20 seconds
Awards -Cannes Lions - International Advertising Festival, 2005 (Silver Lion ) for Fundraising & Appeals
   
Art Director: Birgit Hogrefe
Copywriter: Christiane Rein
Creative Director: Matthias Harbeck ,  Dirk Haeusermann
Editor: Stephan  Bandermann