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"Stairs" For Amnesty International
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Description / Synopsis

These print ads were a part of "Stop Violence Against Women" campaign for Amnesty Finland. We claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables and stairs in advertising as well as in real life.
We made people around the victims ask themselves why they`re willing to believe the transparent excuses for a black eye.

Title"Stairs"
AgencyTBWA\PHS Helsinki
CityHelsinki
AdvertiserAmnesty International
Brand NameAmnesty International
Product NameAnti-Domestic Violence
Date of First Publication 10/12/2004
Country of ProductionFinland
LanguageEnglish
TypeMagazine
Awards -Eurobest, 2005 (Eurobest Silver Campaign) for Public Awareness Messages
   
Account Supervisor: Kirsi Parni
Advertiser's Supervisor: Ritka Heino ,  Frank Johansson
Agency Producer: Kirsi Parni
Art Director: Minna Lavola ,  Jyri Konttinen
Copywriter: Markku Rönkkö ,  Eeva Kekalainen ,  Tommy Mäkinen
Others: Tommi Laiho
Photographer: Reetta Pasanen