Description / Synopsis Organic is not just good for the earth. |
Original Description / Synopsis Le Bio c’est bon. Et pas seulement pour la terre. |
Philosophy/Solution Vrai Yoghurts are so good that you eat it with eagerness. |
Original Philosophy/Solution Les yaourts Vrai sont si bons qu’on les mange avec avidité. |
| Title | "La cuillère" |
| Agency | Lowe Paris |
| City | Paris |
| Advertiser | Triballat-Noyal |
| Brand Name | Vrai |
| Product Name | Organic Nature yoghurt |
| Original Product Name | Yaourt nature Bio |
| Date of First Publication |
23/02/2005
|
| Country of Production | France |
| Language | French |
| Type | Billboard |
| Tagline | Happiness is in Vrai (truth) |
| Original Tagline | Le bonheur est dans le Vrai. |
| |
|
| Account Director: |
Jean-louis Roché
|
| Account Manager: |
Valérie Flamand
,
Marion Nadaud
|
| Account Planner: |
Sophie Spréafico
|
| Art Director: |
Stéphanie Heidelberg
|
| Copywriter: |
Juliette Santini
|
| Creative Director: |
Stéphane Renaudat
,
Claire Ravut
|
| Photographer: |
Paul Goirand
|
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