Creative Gallery on Sustainability Communications


"Engagement" For Migros
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Migros is committed to sustainable consumption since its inception. It offers an outstanding range of green products and set up the “Engagement” label, which entails 9 green labels available in Migros stores.


To demonstrate Migros’ commitment towards social and environmental policy and to raise customer awareness on sustainability issues concerning some of Migros’ products. The campaign uses images which bring up a specific issue and provide information on solutions such as fairtrade and green product labels.


According to the company, the impact on customers’ attitudes has been positive and sales increased.

Original Title"Engagement"
AgencyPublicis Werbeagentur AG, BSW
Sustainability Themes Food
Date of First Publication 06/09/2004
Country of ProductionSwitzerland
TaglineHow to combine fast food with correct alimentation
Original TaglineComment conjuguer fast food et alimentation correcte
Account Director: Harry Zogg
Account Executive: Beatrix  Eichenberger
Art Director: Dominik Oberwiler
Creative Director: Jean-etienne  Aebi
Graphic Designer: Sebastian Krayer
Photographer: Stephan Schacher