When operating the services entrusted by the public authorities, Veolia Water commits to ensure that water cycle management is carried out in a responsible manner. This is why Veolia also considered as a duty to raise awareness on sustainable practices to save water.
To incite consumers to adopt a more environmentally-friendly behaviour by saving water and energy. The campaign consists of local initiatives supported by the company, mainly through the creation of a mascot, Victor, and school educational kits.
According to Veolia, the impact on both customers’ attitudes and behaviours has been positive.
|Title||"Victor raises his hat"|
|Original Title||"Les coups de chapeau de Victor"|
|| Ethical Business & CSR
|Date of First Publication
|Country of Production||France|
|Tagline||Acting for the environment is everybody’s business|
|Original Tagline||Agir pour l’environnement, c’est l’affaire de chacun|