Creative Gallery on Sustainability Communications

 

 
"Fair trade" For Grupo Eroski
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Context

As a consumer cooperative operating both as a retailer and a consumer association, social responsibility has been part of Eroski’s mission since its inception. Furthermore, Eroski’s surveys found that 80% of customers prefer sustainable products. Yet, only 6% actually buy these goods.

Philosophy/Solution

To sensitize consumers to fairtrade and provide information on fair-trade products in Eroski’s stores. The campaign is conducted on a yearly basis during the Spanish “fairtrade forthnight” in March and implemented in partnership with NGOs such as Intermon-Oxfam.

Results

Eroski’s sales growth of fairtrade products over the last 3 years amounts 400% compared to 200% for the Spanish fair trade market and to respectively 81% and 59% on average for Spanish supermarkets and hypermarkets.

Title"Fair trade"
Original Title"Comercio justo"
AgencySupperstudio S.L.
CityBilbao
AdvertiserGrupo Eroski
Sustainability Themes Fair Trade
Date of First Publication 03/01/2001
Country of ProductionSpain
LanguageSpanish
TypeOutdoor / Out of Home
TaglineHave you been told about fair trade?
Original Tagline¿Te han hablado de comercio justo?
   
Account Director: Paco  Adin
Creative Team: Lourdes Motillas
Photographer: Jorge  De frutos