As a consumer cooperative operating both as a retailer and a consumer association, social responsibility has been part of Eroski’s mission since its inception. Furthermore, Eroski’s surveys found that 80% of customers prefer sustainable products. Yet, only 6% actually buy these goods.
To sensitize consumers to fairtrade and provide information on fair-trade products in Eroski’s stores. The campaign is conducted on a yearly basis during the Spanish “fairtrade forthnight” in March and implemented in partnership with NGOs such as Intermon-Oxfam.
Eroski’s sales growth of fairtrade products over the last 3 years amounts 400% compared to 200% for the Spanish fair trade market and to respectively 81% and 59% on average for Spanish supermarkets and hypermarkets.
|Original Title||"Comercio justo"|
|| Fair Trade
|Date of First Publication
|Country of Production||Spain|
|Type||Outdoor / Out of Home|
|Tagline||Have you been told about fair trade?|
|Original Tagline||¿Te han hablado de comercio justo?|
Jorge De frutos