Creative Gallery on Sustainability Communications

 

 
"Hungarian Campaign on CITES (Convention on International Trade in Endangered Species)" For Hungarian Ministry of the Environment and Water
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Context

International tourism is becoming more and more popular among Hungarians. But a majority of those travelling abroad do not know that importing protected species is illegal and threatens biodiversity.

Philosophy/Solution

To inform about citizens’ responsibility in illegal trade of endangered species. The campaign had two pillars. Billboards along airport access roads, exhibitions in airport transit lounges, and information leaflets targeted departing tourists. The second pillar was a broad campaign encompassing TV spots, newspaper ads and painted mass transit carriages to go beyond the immediate focus group.

Results

The campaign generated considerable media interest, which led to further propagation of the message in editorials and newscasts. It also tripled internet traffic on the WWF Hungary site.

Title"Hungarian Campaign on CITES (Convention on International Trade in Endangered Species)"
Original Title"CITES kampany"
AgencyCarnation
CityBudapest
AdvertiserHungarian Ministry of the Environment and Water
Sustainability Themes Tourism
Date of First Publication 01/01/2003
Country of ProductionHungary
LanguageHungarian
TypePrint
TaglineAll for the eye – none for the hand
Original TaglineMindent a szemnek – semmit a kéznek