Creative Gallery on Sustainability Communications


"Opinion" For KPA
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Description / Synopsis

The commercial shows real footage from the 68-movement with protests and people standing up for their rights. A text appears in the end. "There are many ways to express your opinions. Now there's a new one. Save in Ethical Savings Funds from KPA".


When saving in ethical savings funds you contribuate to a better world by not supporting companies dealing with arms, alcohol, tabacco, nuclear power plants or companies which pollute the environment.


Use a time and a movement people can remember and make a parallelle to save money in ethical savings funds.

Original Title"Insurances"
Brand NameKPA
Product NameEthical Saving Funds
Sustainability Themes Education & Awareness, Ethical Business & CSR, Finance
Date of First Publication 03/04/2000
Country of ProductionSweden
TaglineSave in ethical funds
Original TaglinePensionsspara etisk
Length45 seconds
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Director: Anders Tempelman
Music: Cat Stevens