Creative Gallery on Sustainability Communications

 

 
"Her parents had their way to show involvment she's got" For KPA
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Description / Synopsis

Headline: Her parents had their way to show involvment. She's got another.

Context

Sweden is preparing for a national choice of pension-funds. KPA offers ethical pension-funds.

Philosophy/Solution

Show the connection between previous ways of changing the world, and the new one.

Title"Her parents had their way to show involvment she's got"
Original Title"Hennes föräldrar hade ett sätt att ta ställning hon har ett"
AgencyTempel
CityStockholm
AdvertiserKPA
Brand NameInsurances
Product NameEthical saving funds
Sustainability Themes Education & Awareness, Finance, Ethical Business & CSR
Date of First Publication 01/04/2000
Country of ProductionSweden
LanguageSwedish
TypeMagazine
   
Agency Producer: Johan Larsson
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Photographer: Hans Gedda