Description / Synopsis A pair of legs in business suit and shoes, with a devil's tail coming out of one of the legs. The headline says "We Swedes have a tendency to trust people". |
Context Ethical savings funds is an unknown phenomena, KPA is an unknown brand name. |
Philosophy/Solution Use the strongest possible analogy to show that KPA supports good companies in the world. |
| Title | "We Swedes have a tendency to trust people" |
| Original Title | "Vi svenskar har vant oss vid att lita på människor" |
| Agency | Tempel |
| City | Stockholm |
| Advertiser | KPA |
| Brand Name | Insurances |
| Product Name | Ethical saving funds |
| Sustainability Themes |
Finance, Education & Awareness, Ethical Business & CSR
|
| Date of First Publication |
01/11/1998
|
| Country of Production | Sweden |
| Language | Swedish |
| Type | Magazine |
| Tagline | Ethical saving funds-a good investment |
| Original Tagline | Etiska fonder, en god placering |
| |
|
| Agency Producer: |
Johan Larsson
|
| Art Director: |
Olle Mattson
|
| Copywriter: |
Anders Tempelman
|
| Photographer: |
Jonas Karlsson
|
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