Description / Synopsis A pair of legs in business suit and shoes, with a devil's tail coming out of one of the legs. The headline says "We Swedes have a tendency to trust people". |
Context Ethical savings funds is an unknown phenomena, KPA is an unknown brand name. |
Philosophy/Solution Use the strongest possible analogy to show that KPA supports good companies in the world. |
Title | "We Swedes have a tendency to trust people" |
Original Title | "Vi svenskar har vant oss vid att lita på människor" |
Agency | Tempel |
City | Stockholm |
Advertiser | KPA |
Brand Name | Insurances |
Product Name | Ethical saving funds |
Sustainability Themes |
Finance, Education & Awareness, Ethical Business & CSR
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Date of First Publication |
01/11/1998
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Country of Production | Sweden |
Language | Swedish |
Type | Magazine |
Tagline | Ethical saving funds-a good investment |
Original Tagline | Etiska fonder, en god placering |
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Agency Producer: |
Johan Larsson
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Art Director: |
Olle Mattson
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Copywriter: |
Anders Tempelman
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Photographer: |
Jonas Karlsson
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