Creative Gallery on Sustainability Communications

 

 
"We Swedes have a tendency to trust people" For KPA
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Description / Synopsis

A pair of legs in business suit and shoes, with a devil's tail coming out of one of the legs. The headline says "We Swedes have a tendency to trust people".

Context

Ethical savings funds is an unknown phenomena, KPA is an unknown brand name.

Philosophy/Solution

Use the strongest possible analogy to show that KPA supports good companies in the world.

Title"We Swedes have a tendency to trust people"
Original Title"Vi svenskar har vant oss vid att lita på människor"
AgencyTempel
CityStockholm
AdvertiserKPA
Brand NameInsurances
Product NameEthical saving funds
Sustainability Themes Finance, Education & Awareness, Ethical Business & CSR
Date of First Publication 01/11/1998
Country of ProductionSweden
LanguageSwedish
TypeMagazine
TaglineEthical saving funds-a good investment
Original TaglineEtiska fonder, en god placering
   
Agency Producer: Johan Larsson
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Photographer: Jonas Karlsson