Description / Synopsis Pictures of people with halos around them making statements like: "I give Lucifer a beating", "I cheat the devil every day", etc... |
Context Peolple are not aware of KPA or ethical savings funds. |
Philosophy/Solution Show people who have made good choices and are happy to have tricked the devil. |
| Title | "I cheat the devil every day" |
| Original Title | "Jag ger djävulen en rejäl omgång, regelbundet" |
| Agency | Tempel |
| City | Stockholm |
| Advertiser | KPA |
| Brand Name | Insurance |
| Product Name | Ethical saving funds |
| Sustainability Themes |
Finance, Education & Awareness, Ethical Business & CSR
|
| Date of First Publication |
01/11/1999
|
| Country of Production | Sweden |
| Language | Swedish |
| Type | Magazine |
| Tagline | Ethical saving funds, a good investment |
| Original Tagline | Etiska fonder, en god placering |
| |
|
| Agency Producer: |
Johan Larsson
|
| Art Director: |
Olle Mattson
|
| Copywriter: |
Anders Tempelman
|
| Photographer: |
Jonas Karlsson
|
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