Creative Gallery on Sustainability Communications

 

 
"The Devil" For KPA
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Description / Synopsis

The devil is crying and the headline says "The struggle between good and evil".

Context

Ethical savings funds is an unknown phenomena, KPA is an unknown brand name.

Philosophy/Solution

Use the strongest possible analogy to show that KPA supports good companies in the world.

Title"The Devil"
Original Title"Djävulen"
AgencyTempel
CityStockholm
AdvertiserKPA
Brand NameInsurances
Product NameEthical savings funds
Sustainability Themes Education & Awareness, Finance, Ethical Business & CSR
Date of First Publication 01/11/1998
Country of ProductionSweden
LanguageSwedish
TypeMagazine
TaglineThe struggle between good and evil.
Original TaglineKampen mellan ont och gott
   
Agency Producer: Johan Larsson
Art Director: Olle Mattson
Copywriter: Anders Tempelman
Photographer: Jonas Karlsson