Description / Synopsis
On a restaurant table set for a feast, unusual place mats remind the diners, in a very graphic way, that while they enjoy these holidays, millions of children are starving.
The ad concludes with a simple action to call: You can help @ www.fkpanoixtiagalia.gr
The NGO Open Arms supports children in need in Greece and collaborates with international NGOs for helping children in other countries. For Christmas, during the time to give for most people, Open Arms wanted to sensitize people about becoming caring and giving towards the millions of children all around the world starving .
We followed a very graphic -punch in stomach- approach by connecting the holiday table with the problem per se. Hence, we created an ad where the placemats are photos of children desperate for food. The juxtaposition of the warm candlelit table and the harsh reality of starving children in a form of a placemat called for a wake up call to everyone to get up and do something about it.
|Advertiser||Friends of Social Paediatrics|
|Brand Name||Friends of Social Paediatrics|
|Product Name||Support for children in need|
|Date of First Publication
|Country of Production||Greece|
|Director of Photography: