Creative Gallery on Sustainability Communications

 

 
"Staples 2" For Amnesty International
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Description / Synopsis

Amnesty International - Creative Use of Media
We set out to use press in a memorable way, with the staples representing shackles, to highlight the fact that thousands are held against their will across the region. Amnesty aims to highlight the number of prisoners being held who are otherwise often forgotten.

Context

Highlight the fact that thousands are held against their will across the region. Amnesty aims to highlight the number of prisoners being held who are otherwise often forgotten.

Title"Staples 2"
AgencyTihama al Mona International
CityDubai
AdvertiserAmnesty International
Brand NameAmnesty International
Date of First Publication 22/12/2005
Country of ProductionUnited Arab Emirates
LanguageEnglish
TypePrint
TaglineYou have the freedom to help
   
Art Director: Subha Naidu
Copywriter: Jeremy Filgate
Creative Director: Chafic Haddad
Executive Creative Director: John Foster