Creative Gallery on Sustainability Communications

 

 
"Dragonfly" For Greenpeace
View larger size

Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

A hand with a pair of scissors cutting out an animal made of palm leaves.

Context

Draw attention to the problem of deforestation caused by indiscriminate logging.

Philosophy/Solution

By using animals made from palm leaves, we wanted to establish a direct linkage between the issues of deforestation and species survival.

Results

Increased number of new memberships during the one-month duration of the campaign.

Title"Dragonfly"
AgencyTiempo BBDO, S.A.P.
CityBarcelona
AdvertiserGreenpeace
Brand NameGreenpeace
Date of First Publication 15/04/2006
Country of ProductionSpain
LanguageEnglish
TypePrint
TaglineDeforestation doesn't just wipe out trees
   
Creative Director: Jordi Comas ,  Tomas Ferrandiz
Executive Creative Director: Ferran Blanch
Others: Siscu Molina ,  Marta Puig