Description / Synopsis
A hand with a pair of scissors cutting out an animal made of palm leaves.
Draw attention to the problem of deforestation caused by indiscriminate logging.
By using animals made from palm leaves, we wanted to establish a direct linkage between the issues of deforestation and species survival.
Increased number of new memberships during the one-month duration of the campaign.
|Agency||Tiempo BBDO, S.A.P.|
|Date of First Publication
|Country of Production||Spain|
|Tagline||Deforestation doesn't just wipe out trees|
|Executive Creative Director: