Creative Gallery on Sustainability Communications


"WWF DetoX Campaign" For WWF
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Description / Synopsis

In the spot, Guido Sacconi, European Parliament’s rapporteur on REACH and Italian member of the Socialists group (PES), Péter Olajos, Hungarian member of the European People’s Party (EPP), Chris Davies, UK member of the Liberal group (ALDE), and Riitta Myller, Finnish PES member, meet during a “chemical therapy group” and confess they are contaminated with toxic chemicals.


Four leading Members of the European Parliament, from the main political groups, feature together in a WWF TV spot on the proposed new EU chemicals law (REACH).


Raising awareness of the public and calling on to EU decision makers to vote for a strong REACH.


Still to be seen...

Title"WWF DetoX Campaign"
Original Title"WWF DetoX TV Spot"
AgencyEURO RSCG Warsaw
Brand NameWorld Wide Fund for Nature
Product NameWWF DetoX TV Spot
Sustainability Themes Education & Awareness, Health & Sanitation
Date of First Publication 05/09/2006
Country of ProductionBelgium
TypeWeb Film
TaglineGet harmful chemicals out of your life, support a strong European chemicals law.
Original TaglineSafer chemicals for a healthier future
Length40 seconds