Creative Gallery on Sustainability Communications


"Tick" For Environmental Defense
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Description / Synopsis

Environmental Defense, a leading national nonprofit organization, represents more than 500,000 members. Since 1967, Environmental Defense has linked science, economics, law and innovative private-sector partnerships to create breakthrough solutions to the most serious environmental problems. Environmental Defense has a strong history of finding solutions, from the pioneering efforts to eradicate DDT to cutting-edge hybrid truck work with FedEx. This campaign has been launched as a wake-up call. Global warming is the most serious environmental challenge of our time. It is more urgent and its dangers are more fundamental than most Americans realize. This campaign seeks to educate Americans about how quickly we must act, and give concrete steps that people can incorporate into their lives to fight global warming.


Three-quarters of all Americans accept that global warming is real, but only one-third believes that it requires immediate attention and action. These ads mark a watershed moment in the effort to stir the public’s consciousness about global warming. In a survey conducted by pollster Whit Ayres of Ayres, McHenry and Associates, 71 percent of Americans recognized that global warming is happening and more than half attribute the problem to human activity. But while an overwhelming majority (70 percent) of people polled agree that it’s possible to reduce the effects of global warming, only three-fifths (59 percent) thought it was possible they could do something about it as individuals. The Ad Council has created some of the most iconic media campaigns of the past century, including Smokey Bear, Vince and Larry the Crash Test Dummies, Iron Eyes Cody (the “Crying Indian”), “Friends Don’t Let Friends Drive Drunk,” and campaigns on polio, AIDS and drug use.

AdvertiserEnvironmental Defense
Sustainability Themes Climate Change & Atmosphere, Education & Awareness
Date of First Publication N/A
Country of ProductionUnited States of America
TypeWeb Film
Length30 seconds