Description / Synopsis
This was a print / poster campaign directed to youth. Its purpose was to highlight workplace safety and drive people to the notworthit.ca website.
Many young people are injured in places of work. There is a perception amongst them that their particular place of work may not be potentially dangerous. This is especially true in the retail and food and beverage industry. Our task was to challenge this perception and drive traffic to the notworthit.ca website.
Make it clear in a simple, interesting, relevant way that a workplace injury can happen anywhere - even in industries you'd least expect.
The initial five months of the 2007 campaign reported an averaged increase for unique visitors of 327% to the notworthit.ca website.
|Title||"Work Safety - Burn"|
|City||Halifax, Nova Scotia, Canada|
|Advertiser||Workers Compensation Board of Nova Scotia|
|| Education & Awareness, Health & Sanitation, Human, Labour & Social Rights
|Date of First Publication
|Country of Production||Canada|
|Tagline||What's your job worth to you?|