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"Work Safety - Hanger" For Workers Compensation Board of Nova Scotia
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Description / Synopsis

This was a print / poster campaign directed to youth. Its purpose was to highlight workplace safety and drive people to the website.


Many young people are injured in places of work. There is a perception amongst them that their particular place of work may not be potentially dangerous. This is especially true in the retail and food and beverage industry. Our task was to challenge this perception and drive traffic to the website.


Make it clear in a simple, interesting, relevant way that a workplace injury can happen anywhere - even in industries you'd least expect.


The initial five months of the 2007 campaign reported an averaged increase for unique visitors of 327% to the website.

Title"Work Safety - Hanger"
AgencyExtreme Group
CityHalifax, Nova Scotia, Canada
AdvertiserWorkers Compensation Board of Nova Scotia
Sustainability Themes Education & Awareness, Health & Sanitation, Human, Labour & Social Rights
Date of First Publication 01/05/2007
Country of ProductionCanada
TaglineWhat's your job worth to you?
Account Director: Heather Cain
Account Executive: Hannah Riding
Creative Team: Shawn King ,  Cliff Thompson ,  James Rothenburg ,  Bruce Whelan ,  Darren Hubley
Photographer: David Muir