Description / Synopsis This was a print / poster campaign directed to youth. Its purpose was to highlight workplace safety and drive people to the notworthit.ca website. |
Context Many young people are injured in places of work. There is a perception amongst them that their particular place of work may not be potentially dangerous. This is especially true in the retail and food and beverage industry. Our task was to challenge this perception and drive traffic to the notworthit.ca website. |
Philosophy/Solution Make it clear in a simple, interesting, relevant way that a workplace injury can happen anywhere - even in industries you'd least expect. |
Results The initial five months of the 2007 campaign reported an averaged increase for unique visitors of 327% to the notworthit.ca website. |
| Title | "Work Safety - Hanger" |
| URL | www.notworthit.ca |
| Agency | Extreme Group |
| City | Halifax, Nova Scotia, Canada |
| Advertiser | Workers Compensation Board of Nova Scotia |
| Brand Name | notworthit.ca |
| Sustainability Themes |
Education & Awareness, Health & Sanitation, Human, Labour & Social Rights
|
| Date of First Publication |
01/05/2007
|
| Country of Production | Canada |
| Language | English |
| Type | Print |
| Tagline | What's your job worth to you? |
| |
|
| Account Director: |
Heather Cain
|
| Account Executive: |
Hannah Riding
|
| Creative Team: |
Shawn King
,
Cliff Thompson
,
James Rothenburg
,
Bruce Whelan
,
Darren Hubley
|
| Photographer: |
David Muir
|
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