Creative Gallery on Sustainability Communications


"We can adapt - can they?" For Devon Wildlife Trust
View larger size

Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

Four images of digitally altered creatures showing a humourous view of how they might have to adapt to rapid climate change. These were projected onto a new shopping centre as a guerrilla marketing campaign and appeared on a poster truck.


DWT is concerned that most organisations are concentrating on climate change mitigation, whilst changes are already happening and will affect wildlife even if we stop CO2 emissions today.


Raising awareness of the issue. Media coverage.


The campaign was covered on GMTV and in regional print / news websites. It was picked up by London 'Metro' commuter magazine 300 miles away.

Title"We can adapt - can they?"
AdvertiserDevon Wildlife Trust
Sustainability Themes Biodiversity, Education & Awareness, Climate Change & Atmosphere
Date of First Publication 11/11/2006
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineWe can adapt - can they?
Account Director: Josh Beadon
Creative Team: Sarah Vinall ,  Rod Birtles ,  Stephen Hussey ,  David Ireland
Photographer: Naomi Chance ,  Chris Root ,  Lee Bullingham taylor