Description / Synopsis Four images of digitally altered creatures showing a humourous view of how they might have to adapt to rapid climate change. These were projected onto a new shopping centre as a guerrilla marketing campaign and appeared on a poster truck. |
Context DWT is concerned that most organisations are concentrating on climate change mitigation, whilst changes are already happening and will affect wildlife even if we stop CO2 emissions today. |
Philosophy/Solution Raising awareness of the issue. Media coverage. |
Results The campaign was covered on GMTV and in regional print / news websites. It was picked up by London 'Metro' commuter magazine 300 miles away. |
| Title | "We can adapt - can they?" |
| URL | www.devonwildlifetrust.org |
| Agency | Toucan |
| City | Exeter |
| Advertiser | Devon Wildlife Trust |
| Sustainability Themes |
Biodiversity, Education & Awareness, Climate Change & Atmosphere
|
| Date of First Publication |
11/11/2006
|
| Country of Production | United Kingdom of Great Britain and Northern Ireland |
| Language | English |
| Type | Poster |
| Tagline | We can adapt - can they? |
| |
|
| Account Director: |
Josh Beadon
|
| Creative Team: |
Sarah Vinall
,
Rod Birtles
,
Stephen Hussey
,
David Ireland
|
| Photographer: |
Naomi Chance
,
Chris Root
,
Lee Bullingham taylor
|
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