Creative Gallery on Sustainability Communications

 

 
"Defending our oceans" For Greenpeace
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Description / Synopsis

The sea gets more and more polluted. Everybody knows about it, but hardly anybody does something to prevent it. Every year Greenpeace fights to protect the sea.

Context

The campaign supports the Greenpeace Expetition "SOS Weltmeer", that sails for one year to protect and save the increasingly polluted sea. The goal is to bring as much people as possilbe to subscribe and therefore support the campaign.

Philosophy/Solution

Get as much subscribers as possible, inform them and get their support (www.sosweltmeer.org)

Results

More than 100'000 subscribers in Germany, Austria and Switzerland. Increased Fundraising for Greenpeace

Title"Defending our oceans"
Original Title"SOS - Weltmeere"
URLwww.sosweltmeer.org
AgencyDRAFTFCB/LOWE GROUP
CityZurich
AdvertiserGreenpeace
Brand NameSOS-Weltmeere
Sustainability Themes Biodiversity, Seas & Oceans, Education & Awareness
Date of First Publication 01/01/2006
Country of ProductionSwitzerland
LanguageGerman
TypePrint
TaglineCome on board and be an ocean defender
Original TaglineKomm an Bord. Werde Meeresschützer
Awards -Cannes Lions, 2007 (Bronze) for Poster
   
Account Director: Rolf  Jeger
Account Executive: Susann Räber ,  Kerstin Schnyder
Creative Team: Valentina Herrmann ,  Beat  Egger ,  Keith Loell ,  Fernando  Perez